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Kerala Tourism in aggressive marketing mode in Oman, Bahrain

With Kerala resources in bad shape and tourism being the only assiduity anticipated to bring in profit, top Kerala Tourism officers are going forward with aggressive marketing and reached Oman and Bahrain to vend Kerala’s time-tested tourism products.

Thiruvananthapuram, May 20 (IANS) With Kerala resources in bad shape and tourism being the only assiduity anticipated to bring in profit, top Kerala Tourism officers are going forward with aggressive marketing and reached Oman and Bahrain to vend Kerala’s time-tested tourism products.
Detailed Donations on Kerala’s pitch to the Middle East were made as a’ Paradise Four Hours Down’. New products and events similar to Karavan Kerala (Caravan Tourism) and Titleholders Boat League were showcased.

Tourism-related conditioning in Kerala in 2019 of Rs crore brought in precious foreign exchange. After the epidemic, the assiduity is sluggishly getting back on its bases.
The business meets were held in Muscat on Tuesday, and in Manama on Wednesday.

The Kerala delegation at these two roadshows was led by AKS Srinivas, Star Secretary, Kerala Tourism, and VR Krishna Teja Mylavarapu, Director, Kerala Tourism.
Amit Narang, Indian Ambassador to Oman, and Piyush Srivastava, Indian Ambassador to Bahrain, attended the roadshows in Muscat and Manama, independently, as Chief Guests.

Srinivas said that the Middle East is a strategic request for Kerala Tourism in terms of sightseer advents from June to August, which is the period of summer vacation there and the residers travel to cooler contextures to escape the blistering summer heat.
Kerala’s thunderstorm is an ideal time for excursionists from Gulf countries and numerous of them also conclude for the state’s Ayurvedic and holistic heartiness treatments during this time,” said Srinivas.

The business meetings in both the Middle Eastern countries saw successful relations between Kerala Tourism trade mates in the private sector and buyers from Muscat and Manama.

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