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Twitter joins Shopify to bring merchants’ products to its platform

Expanding its-commerce business, Twitter on Wednesday partnered with Shopify and will soon launch a deals channel app for the US merchandisers in Shopify’s app store.

All US Shopify merchandisers will have a quick and easy way to tap into Twitter to drive their guests to buy.
” With our Twitter Shopping ecosystem, we are investing in features that empower businesses to put their products in front of their guests and drive them to where they can make a purchase,” the company said in a statement.

In 2021, there were6.5 a billion tweets mentioning businesses encyclopedically.
The company has erected a Twitter deals channel app, available in Shopify’s App Store and through the Shopify admin.

With just many clicks, merchandisers can connect their Twitter account to their Shopify admin and onboard onto Twitter’s Shopping director.
” In addition to having access to the Shopping director, merchandisers can also pierce the other free tools we’re erecting for professionals,” said the company.

The deals channel app regularly syncs with Shopify merchandisers’ product registers, so they do not need to manually modernize product information on Twitter, it informed.
Merchandisers can showcase their products frontal and center on their Twitter profile with the Shop limelight or Twitter Shops to make brand mindfulness, drive product discovery, and reach guests- for free.

” Starting moment, we’re also expanding beyond the beta testing phase for Shop limelight and Twitter Shops and making both features available to all merchandisers in the US,” Twitter informed.
Shopify is formerly a go-to commerce platform for merchandisers looking to start, grow, and manage their business. As we look to gauge our shopping products and bring them to further merchandisers, we are agitated to mate with an assiduous leader.

” Our cooperation with Twitter, and the launch of the Twitter deals channel, will let merchandisers seamlessly bring commerce to the exchanges they are formerly having on the platform,” said Amir Kabbara, Director of Product, Shopify.

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