Uber has reportedly launched a new feature that lets customers book a ride 30 days in advance called Uber Reserve.
Starting this week, Uber Reserve will be live in 20 US cities. The process for booking a scheduled ride is much more streamlined than in the past. Rides can be booked as much as 30 days in advance but no less than two hours before the scheduled pickup.
Customers using Reserve will be matched with a driver two hours ahead of their pickup and presented with an upfront fare.
There will also be 15 minutes of wait time built into the pickup, so customers don’t feel too pressured. And if something goes wrong and the driver doesn’t make it, customers will receive $50 in credit to use in the Uber app.
Uber product manager Geoffrey Tam-Scott said: “Obviously these trips are more expensive than the on demand version of the trip. We’re trying to enable between the rider and driver the most reliable, assured experience that is possible. And so by adding this extra fee to the fare it makes the trips more attractive to drivers.”
The upfront fares will include a service fee ranging from $8–12, depending on the market.

