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ICC Gets Recognition For Its Dual Digital Initiatives In Sports Awards

The International Cricket Council (ICC) has recently been recognized for its dual digital initiatives at the prestigious Leaders in Sports Awards 2019.The coverage of the women’s T20 World Cup in Australia and the bold collaboration with Wimbledon for the One Day in July video both were recognized as they took home the awards.

In a statement ICC Chief Executive Manu Sawhney said: “We are delighted to receive the prestigious Leaders in Sports Award for two initiatives that showcase how cricket connects with the world.”

“This is simply testimony to the fact that cricket truly has the power to engage more deeply with diverse audiences across the globe. It is proof that our commitment to the game and our journey of digital transformation has begun well and is on the right track.”

The ICC Women’s T20 World Cup had 1.1 billion video views on ICC platforms, which was a 20 times increase on the last Women’s T20 World Cup in 2018. It also had 90 million global television viewers and over 5.4 billion minutes in India alone.

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