Video sharing app Triller has reportedly inflated its monthly active user numbers, according to a report published in Business Insider.
Last month Triller a number of TikTok stars, including the most popular person on the platform, Charli D’Amelio announced that it had more than 100 million monthly active users.
Speaking to Business Insider, six former employees dispute those numbers, and they told reporter Dan Whateley that Triller’s numbers were shady, based on their experience with the company.
Last year in October, Triller said it had reached 13 million monthly active users and 60 million app downloads. A screenshot provided to Business Insider of one of the company’s analytics dashboards, however, shows a different story — only 2 million monthly active users on iOS and around 484,000 monthly active users on Android. It was taken just a few weeks after the company’s public announcement.
Whateley wrote in his story: “Four of the six former Triller employees Business Insider spoke with confirmed that they had access to the Localytics dashboard and remembered Triller’s MAU count ranging between 1 million to 2.5 million at the time. The other two said they remembered the MAU count being about that 1-2.5 million range at the time, but did not name Localytics in particular.”
Triller provided a statement to Business Insider, which said that the former employees were disseminating inaccurate information.
