In the lead-up to India’s general election, Narendra Modi’s campaign initially centered on highlighting his government’s achievements and projecting a strong image for the BJP. However, his rhetoric took a divisive turn, particularly targeting the opposition Congress party and the Muslim minority community. Accusations of appeasement and communal politics have stirred controversy.
Some analysts see this shift as an attempt to energize BJP supporters and counter low voter turnout in early phases of the election. Despite Modi’s fiery speeches, he has maintained in interviews that his government’s policies are inclusive and not anti-Muslim. However, critics argue that such rhetoric reflects a reliance on ethnic and religious nationalism due to a lack of new ideas. The outcome of the election remains uncertain, with neither side clearly dominating the narrative.

