Pop star Ariana Grande Fashion has reportedly sued retailer Forever 21 for at least $10 million over using her look-alike model in their branding campaigns to suggest to the public an affiliation between the brand and her.
In the complaint, Ariana has alleged that after she declined to participate in an endorsement deal in early 2019, Forever 21 and its sister brand, Riley Rose, used her name, likeness and other intellectual property to promote their brands for free.
According to the reports Ariana had earlier turned down the deal because the compensation offered by Forever 21 for proposed social media marketing was insufficient for an artist of her nature. According to the lawsuit, a single Instagram post by her, is worth well into the six figures.
According to the lawsuit, Forever 21 published at least 30 unauthorised images and videos misappropriating Ms. Grande’s name, image, likeness, and music in order to create the false perception of her endorsement.