Verizon has reportedly agreed to sell Tumblr to the WordPress owner Automattic Inc. for an undisclosed amount, reports The Wall Street Journal.
Verizon Media CEO Guru Gowrappan said in a statement: “Tumblr is a marquee brand that has started movements, allowed for true identities to blossom and become home to many creative communities and fandoms. We are proud of what the team has accomplished and are happy to have found the perfect partner in Automattic, whose expertise and track record will unlock new and exciting possibilities for Tumblr and its users.”
Last year in December Tumblr decided to ban adult content from the platform. The decision to ban all types of adult content led many to boycott the site, and the ban alienated a significant portion of Tumblr’s user base.
Automattic Inc.’s CEO Matt Mullenweg told the Journal: that they have no such plans to reverse those decisions. Instead, Tumblr will act as as a complementary site to WordPress.
“It’s just fun. We’re not going to change any of that.” Mullenweg told the Journal.
Now there is no information what the company will add new to the platform but considering both are blogging platforms to some extent, there’s room for experiment.