Spotify will now ban ad blockers, as stated in its updated Terms of Service policy released out today. The new rules specifically state that circumventing or blocking advertisements in the Spotify Service, or creating or distributing tools designed to block advertisements in the Spotify Service can result in immediate termination or suspension of your account.
The service has already started takes significant actions to limit ad blockers. According to a DigiDay report released last August, a Spotify spokesperson revealed that the company has “multiple detection measures in place monitoring consumption on the service to detect, investigate and deal with artificial manipulation of streaming activity.”
After it was reported last March that 2 million Spotify users were dodging ads with modded apps and accounts, Spotify started disabling accounts which were detected by the company in any abnormal activity. Users were sent email warnings and given the chance to reactivate their accounts after uninstalling the ad-blocking software. In some rare cases where the problem persisted, Spotify would terminate the account.
The new Terms of Service, which go into effect on March 1st, will give Spotify the authority to terminate accounts immediately, without giving any warning.