Streamlabs CEO talks about monetization tools for Twitch & YouTube

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Streamslabs CEO Ali Moiz in his recent interview with TNW said that the aim of the company was to help streamers to turn their hobby into a career.

Moiz said: “I like to describe us as sort of the Adobe for live streaming. We are a set of professional streaming tools for streamers who aspire to be professional. So our mission, our purpose for being, is to help streamers turn their passion into a career. The moment someone decides to stream consistently, they need tools like this.”

When streaming began to rise in popularity, there was no one sanctioned set of tools which covered all the needs of streamers and viewers. Over time, the various extensions and widgets helped the streamers to fill their needs besides Streamlabs, there areny other some of them are  Nightbot, StreamElements, and Muxy and many others all of which offer similar features for streamers.

Streamlabs first major tool was TwitchAlerts, which allowed streamers to put on-screen visuals to their viewer interactions. Moiz said the company added different tools to the service as the demand from streamers grew. Since 2014, Streamlabs has built a number of other tools for the streamer clientele base it’s cultivated.

Some of its major products Streamlabs chatbot, a way of managing chat, Streamlabs Open Broadcaster Software, an all-in-one streaming setup, and the aforementioned Twitch Alerts. However, one of the most important, at least as far as Moiz is concerned is the donation software that allows streamers to collect tips from their viewers in other words, how they collect one of their primary sources of income.

To give an idea of just how much streamers are potentially making via tips, Moiz gave some hard numbers: “It’s grown from $0 in tips processed in 2014, all the way up to $257 million in tips processed for streamers to date. That’s a serious chunk of change going from streamers to fans.”

Streamlabs is far from the only company that offers a way to help streamers make bank on their hard work. StreamElements also offers a tipping system, and Nightbot allows users to link their PayPal in chat. Earning money from streaming has been a concern for content creators from the beginning, and all of the popular streaming software providers have tried to fill that need in one way or another.

At present, Streamlabs’ newest project is an app store, where developers can offer their own tools to SLOBS users. According to Moiz Streamers need access to the best tools available out there and it’s very hard for to reach enough streamers, to get their products in front of enough streamers because distribution is hard. It takes time, it takes luck, it takes a lot of getting your name out there. They struggle to build their hobbies into careers.